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Brand Positioning
T+W works with rights holders to define and amplify their unique value proposition in this fast-growing sports landscape.
Through strategic storytelling and a compelling brand narrative, we help position leagues and properties as premier offerings in their category — tailored to resonate with local audiences across the continent.
Our approach is built to capture underserved or overlooked markets, unlock cultural relevance, and drive exponential brand and commercial growth.
By showcasing your platform, talent, and expertise in new ways, we ensure your league not only launches but thrives in Africa and across the World.
Stakeholder Management
T+W plays a central role in connecting rights holders, brands, and broadcasters — a critical capability in delivering truly comprehensive solutions.
By driving strategy and aligning with our clients’ objectives, we unlock meaningful value through our extensive global network. This network provides powerful leverage to establish, grow, and scale sports properties globally.
Live Sport Production
T+W brings over 15 years of experience in creating content across all formats and platforms.
From long-form documentaries and TV shows to live sports productions, we deliver world-class storytelling and production solutions at scale — across Africa and beyond.
We’ve worked across five continents, with content broadcast in over 180 countries — building brands and telling stories for iconic tournaments, teams, and athletes while helping them connect authentically with their fans.
Our Head of Live Production brings more than 25 years of experience on some of the world’s biggest sporting and entertainment events — ensuring broadcast excellence at every level.
Services
Strategy, Design and Packaging
T+W collaborates with rights holders to craft bold, consistent brand identities that resonate in key markets.
From logos and visual design to tone of voice and messaging hierarchy, we build strategic brand frameworks that connect with fans, reinforce your values, and drive engagement across all platforms.
Go-To-Market Strategy
T+W partners with global rights holders to develop market-specific strategies that launch and scale their presence.
We will:
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Identify key growth markets
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Build a multi-platform media plan
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Activate strategic partnerships
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Drive fan engagement through targeted campaigns and storytelling
Our team will design, package, and execute high-impact campaigns that establish your brand as a household name, using the following tactics:
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Multi-Channel Activation
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Localized Campaigns
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Influencer & Athlete Engagement
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Fan-Centric Creative Approach
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Event-Led Momentum
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Licensing Solutions
T+W develops end-to-end licensing strategies that unlock new revenue streams through merchandising.
From building robust digital platforms to manage online sales, to partnering with the continent’s leading retail networks, T+W delivers a full-service solution to bring sports brands to market — seamlessly and at scale.
Sponsorship and Rights Opportunities
The T+W Group has the experience and capability to maximise sponsorship value and capitalise on media rights opportunities to grow sports properties.
Financial Approach
T+W offers a flexible pricing model designed to meet the unique needs of each rights holder — ensuring maximum impact, scalability, and value.
Our approach is tailored to match the scope and ambition of your launch or expansion strategy globally.
1. Retainer-Based Model (Brand & Strategy Work)
Ideal for long-term brand building, positioning, and campaign development. This model supports:
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Ongoing brand and marketing management
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Proactive campaign creation and iteration
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Flexibility to evolve with the property as it grows
2. Case-by-Case Model (Production & Events)
For content production (long-form, short-form, live) and event delivery, pricing is tailored per project. This ensures:
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Transparent, scoped budgets
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Scalability in line with project size and complexity
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Smart resource allocation to maximise impact
3. Commission-Based Model (Sponsorship, Media Rights, Licensing)
A performance-based structure aligned with revenue generation. This includes:
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No upfront risk — fees tied to successful deals
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Access to T+W’s network of top-tier sponsors, brands, and media
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A results-driven approach focused on high-value commercial outcomes
World-Class Eventing
T+W has conceptualized and executed some of the most memorable events, PR initiatives, and brand launches across Africa.
Our work spans high-impact activations both inside and outside stadiums and arenas — including Springbok Test matches, Formula 1 fan experiences, and global cricket tournaments.
We bring creative flair, operational excellence, and on-the-ground experience to every moment — turning ideas into unforgettable fan and brand experiences.
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