Who We Are

The T+W Group is a collection of businesses delivering full turnkey solutions for global sports properties.

Founded in 2007 by Gareth Whittaker, T+W has its roots in creating high-quality content for rights holders, brands, and broadcasters across sport and entertainment.

Over the past decade, T+W has evolved into a multi-disciplinary group offering end-to-end content, marketing, and events services. Our impact is evident in our growing roster of local and global clients, and our recognition across the industry — including winning the 2024 Sports Industry Agency of the Year for the second time.

As part of our growth strategy, we are building a new commercial division that leverages both local expertise and global insight to help rights holders maximise brand presence and monetise their IP across Africa and globally.

We are passionate about backing the best talent in sport and entertainment — and have built a team with the experience, resilience, and attitude to deliver world class products on a global stage.

What We Do

T+W has a proven track record delivering for rights holders, broadcasters, and brands across the full content and marketing value chain. Our core services include:

Brand design, marketing, PR and promotion

Promotional content creation (short and long form)

Live event production

Broadcast Production

Short-format digital and social content

Event execution, brand activations and in-stadium branding

Event hospitality and guest experience

As part of our ongoing growth, we’re expanding our offering through a new commercial division focused on:

Sponsorship and media rights acquisition

Licensing and merchandise strategy

Ticketing and revenue optimisation

Our Commitment

T+W Group delivers full-service solutions for global sports properties.

We are committed to building platforms that are better for fans, better for athletes, and better for partners and media. Our goal is to help rights holders launch and scale with impact — building locally relevant, globally resonant sports brands.

Our integrated offering includes:

Brand positioning & strategy
Sponsorship and media rights acquisition
Licensing and merchandise program development
Go-to-market and launch campaigns
Content production (long-form, short-form, social)
Event management, including branding, activations, and hospitality
Live production & broadcast services

Whether entering the market for the first time or scaling an existing presence, we work with rights holders to set the gold standard for sport in Africa — building communities and value through storytelling, experience, and innovation.

Who We Work With

OUR PARTNERS

T+W Service

Offering

Welcome

Welcome to the T+W Group’s Credentials Microsite

We are excited to show how T+W partners with global sports leagues and rights holders, teams, athletes and brands. With deep insight into the local market and proven storytelling capability, we unlock growth for your brand, your fans, and your commercial opportunities.